You may have an excellent concept for a new business, and perhaps you’ve even come up with some great products that can fit a neglected niche or outdo your competitor’s products in some way. While these are some of the most crucial parts of building a successful business, without effective marketing, they’re unlikely to do anyone any good. Any business owner knows they need an effective marketing campaign, but what are the best ways to go about it? A huge part of your marketing is your brand identity or your brand image.
Your brand identity goes beyond your name and logo. Your brand also represents your values, how you use your products to reach people, and it’s the way people feel about your business. Maintaining a positive brand identity isn’t just about good business practices; it’s also about your credibility. Here are just a few smart ways that you can build your brand, regardless of what business you’re in.
Define what makes you unique.
If you want to stand out from the competition and give your target market reasons to buy from you, then you need to give them compelling reasons by showing why you’re different and how you can solve their problems. Consider the rising popularity of hemp products in the United States as an example.
Products such as cannabidiol (CBD), a product from the cannabis plant with no THC, are becoming popular to relieve symptoms like stress, soreness, inflammation, nausea, and more without producing any psychoactive effects. Look at how this muscle recovery CBD product presents itself. It’s a unique CBD oil product in that it’s specifically meant to promote muscle health and recovery after a workout. It also establishes itself as vegan, gluten-free, and allergin free, making it friendly for virtually any customer. The simple name “recover” does a great job of explaining its purpose in just one word. Creating effective identities like this for all of your products will go a long way toward building a great brand image.
Create strong visuals.
Each of your products will need its own custom labels, and they should be consistent with your overall color scheme, logo, and visual identity. Customers will forget your brand quickly if you don’t have a memorable logo or if you throw them off by using many different color pallets. You can start building your visual identity by thinking about your brand’s story and goals and creating some keywords based on those. Once you have a list of keywords, you can start sketching ideas that represent your company.
Remember to keep your logo, color scheme, and fonts consistent across everything you do. This means on your products, on your website, in paid ads, and in your own content.
Boost your page rank.
You likely already know about the importance of search engine optimization (SEO) and why your business can’t get by without it. What you may not realize, though, is how important your page rank is for your overall authority scores in search engines. This is especially true when there’s so much SEO advice out there incorrectly claiming that page rank doesn’t matter anymore.
Take it from the CTO of LinkGraph, Manick Bhan, that PageRank sculpting can be a powerful tool for improving your rankings for your landing pages. PageRank is an excellent strategy for any business because you have total control over it. You can use whatever internal links you want on your own site, and you can direct web traffic to the exact pages you want. This lets you get new customers’ attention online by directing them to your preferred pages in search results.
Be an interactive brand.
Today’s customers like to engage with their trusted brands, which means that you need to communicate with them with more than just paid ads. Content marketing is a great tool for this. Content marketing basically refers to any original content you make that showcases your brand. This could mean blog posts on sites in your niche, a podcast you host, or any video content you produce to connect with your audience. Your content may be tutorials explaining lesser-known features of your products, or it could be informational to establish yourself as an expert in your area.
Regardless of what content you decide to make, it’s important to share it on social media so that your customers can help spread it and build your brand identity as well. It will be easy to see what people do and don’t like about your brand and to figure out how to address these points when you’re actually interacting with your target market.
